Selected professional cases
A selection of my work.
The portfolio is structured as a strategic curation of work across research, service architecture, CX, product strategy, capability building and complex systems.
01Customer Experience
MAPFRE Customer Experience
How to create a shared onboarding experience across more than 40 markets without losing local autonomy.
CX StrategyCustomer ExperienceJourneysResearch
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02Relationship Strategy
Ibercaja Strategy
A new relationship model balancing perceived value, engagement and sustainability when the traditional banking model was no longer enough.
Strategic ResearchBusiness DesignValue PropositionCustomer Strategy
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03Brand and Service Strategy
Iterias
Building a psychotherapy service from scratch that could feel approachable and expert, and be ready to grow.
Brand StrategyStrategic ResearchService DesignUX Strategy
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04Product Strategy
Pensumo
Turning everyday spending into a gateway to long-term saving.
Product StrategyBehavioral DesignStrategic ResearchUX Strategy
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